haku: @author Wind, Y. / yhteensä: 20
viitteet: 11-20 / 20
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 otsikkovuositekijä
11.
Industrial product diffusion by market segmentation.
Industrial Marketing Management
1982 : FEB, VOL. 11:1, p. 1-8
 1982 Wind, Y.
Robertsin, T. S.
Fraser, C.
12.
International Portfolio Analysis and Strategy: The Challenge of the 80s.
Journal of International Business Studies
1981 : AUT, VOL. 12:2, p. 69-82
 1981 Wind, Y.
Douglas, S.
13.
Designing product and business portfolios.
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 155-165
 1981 Wind, Y.
Mahajan, V.
14.
Conceptual and methodological issues in organisational buying behaviour.
European Journal of Marketing
1980 : VOL. 14:5/6, p. 239-263
 1980 Thomas, R. J.
Wind, Y.
15.
Marketing applications of the analytic hierarchy process.
Management Science
1980 : JUL, VOL. 26:7, p. 641-658
 1980 Wind, Y.
Saaty, T.L.
16.
Organizational psychographics and innovativeness.
Journal of Consumer Research
1980 : JUN, VOL. 7:1, p. 24-31
 1980 Robertson, T. S.
Wind, Y.
17.
Product testing: current methods and needed developments.
Journal of the Market Research Society
1980 : APR, VOL. 22:2, p. 115-139
 1980 Batsell, R. R.
Wind, Y.
18.
On the measurement of purchase data: surveys versus purchase diaries.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 39-47
 1979 Wind, Y.
Lerner, D.
19.
Issues and advances in segmentation research.
Journal of Marketing Research
1978 : 3 AUG VOL.15 p.317-337
 1978 Wind, Y.
20.
On the identification of frontier issues in multinational marketing.
Columbia Journal of World Business
1978 : 4 WIN VOL.12 p.131-139
 1978 Wind, Y.
Perlmutter, H.
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