haku: @freeterm brand equity / yhteensä: 26
viitteet: 11-20 / 26
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11.
Measuring political brand equity: A consumer oriented approach
European Journal of Marketing
2010 : VOL. 44:3/4, p. 460-477
 2010 French, A.
Smith, G.
12.
A model of customer-based brand equity and its application to multiple destinations
Tourism Management
2009 : APR, VOL. 30:2, p. 219-231
 2009 Boo, S.
Busser, J.
Baloglu, S.
13.
Use of e-mail signature files in the hotel industry
Cornell hospitality quarterly: hospitality leadership through learning
2009 : NOV, VOL. 50:4 p. 510-519
 2009 Magnini, V.P.
Honeycutt, E.D.Jr.
14.
Home country image, country brand equity and consumers' product preferences: An empirical study
Management International Review
2008 : VOL. 48:5, p. 577-602
 2008 Zeugner-Roth, K.P.
Diamantopoulos, A.
Montesinos, M.A.
15.
Sales promotions effects on consumer-based brend equity
International Journal of Market Research
2005 : VOL. 47:2, p. 179-204
 2005 Palazón-Vidal, M.
Delgado-Ballester, E.
16.
Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications
Journal of Retailing
2003 : VOL. 79:3, p. 161-170
 2003 Arnett, D.B.
Laverie, D.A.
Meiers, A.
17.
Sequential brand extensions and brand choice behavior
Journal of Business Research
2003 : JUN, VOL: 56:6, p. 431-442
 2003 Swaminathan, V.
18.
Dimensionen der Markeneinstellung und ihre Wirkung auf die Kaufabsicht
Betriebswirtschaft
2003 : JUL/AUG, VOL 63:4, p. 401-418
 2003 Kressmann, F. (et al.)
19.
Managing co-branding strategies: Global brands into local markets
Business Horizons
2002 : SEP/OCT, VOL. 45:5, p. 43-50
 2002 Abratt, R.
Motlana, P.
20.
How brand reputation affects the advertising-brand equity link
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 33-43
 2002 Chaudhuri, A.
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