haku: @indexterm CONCEPT TESTING / yhteensä: 15
viitteet: 11-15 / 15
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11.
Coming to power : the market structure of advertising research.
Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, SUPPL. , p. 12-14
 1984 Moran, W. T.
12.
Do concept scores measure the message or the method?
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 54-56
 1984 Lewis, I. M.
13.
Misapplications of simulations in structural equation models : reply to Acito and Anderson (same journal p. 107-112).
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 113-117
 1984 Fornell, C.
Larcker, D. F.
14.
Single versus multiple concept tests.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 21-26
 1983 Trebbi, G. G.
Flesch, E. J.
15.
On the predictive validity of Joint-space models in consumer evaluations of new concepts.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 206-210
 1982 Moore, W. L.
Holbrook, M. B.
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