haku: @indexterm INDUSTRIAL MARKETING / yhteensä: 439
viitteet: 11-20 / 439
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11.
The evolution of generic brands in industrial markets: the challenges to owners of brand equity
Industrial Marketing Management
2002 : AUG, VOL. 31:5, p. 385-392
 2002 Low, J.
Blois, K.
12.
Reverse auctions in industrial marketing and buying
Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 47-52
 2002 Smeltzer, L.R.
Carr, A.
13.
ERP and the reengineering of industrial marketing processes: a prescriptive overview for the new-age marketing manager
Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 357-365
 2002 Gardiner, S. C.
Hanna, J. B.
LaTour, M. S.
14.
The role of Internet auctions in the expansion of B2B markets
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 103-110
 2002 Sashi, C. M.
O'Leary, B.
15.
Trends in Internet-based business-to-business marketing
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 77-84
 2002 Sharma, A.
16.
Recontextualising sales resistance: a response to Hunt and Bashaw
Industrial Marketing Management
2001 : NOV, VOL. 30:8, p. 637-643
 2001 Clark, C.
Pinch, T.
17.
Creating value that cannot be copied
Industrial Marketing Management
2001 : NOV, VOL. 30:8, p. 627-636
 2001 Haar, J.W van der
Kemp, R.G.M.
Omta, O.(S.W.F.)
18.
Hedonic price methods and the structure of high-technology industrial markets: an empirical analysis
Industrial Marketing Management
2001 : OCT, VOL. 30:7, p. 599-607
 2001 Baltas, G.
Freeman, J.
19.
Asymmetrical deployment of specific assets and contractual safeguarding in industrial purchasing relationships
Journal of Business Research
2001 : FEB, VOL. 51:2, p. 101-113
 2001 Buvik, A.
Reve, T.
20.
Customer value in business markets: an agenda for inquiry
Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 315-319
 2001 Ulaga, W.
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