haku: @indexterm INTERNAL MARKETING / yhteensä: 72
viitteet: 11-20 / 72
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 otsikkovuositekijä
11.
Internal service barometers : conceptualization and empirical results of a pilot study in Switzerland
European Journal of Marketing
2003 : VOL 37:9, p. 1187-1204
 2003 Bruhn, M.
12.
Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality?
Journal of Marketing Management
2003 : FEB, VOL. 19:1-2, p. 197-224
 2003 Papasolomou-Doukakis, I.
13.
Using Job Satisfaction and Pride as Internal-marketing Tools
Cornell Hotel and Restaurant Administration Quarterly
2002 : VOL. 43:2, p. 87-96
 2002 Arnett, D. B.
Laverie, D. A.
McLane, C.
14.
Internal marketing at Continental Airlines: convincing employees that management knows best
Marketing Letters
2002 : MAY, VOL. 13:2, p. 75-89
 2002 Prasad, A.
Steffes, E.
15.
Corporate citizenship as a marketing instrument: concepts, evidence and research directions
European Journal of Marketing
2001 : VOL. 35:3-4, p. 457-484
 2001 Maignan, I.
Ferrell, O. C.
16.
Corporate branding and corporate brand performance
European Journal of Marketing
2001 : VOL. 35:3-4, p. 441-456
 2001 Harris, F.
Chematony, L. de
17.
Internal marketing: a competitive strategy for the long-term care industry
Journal of Business Research
2000 : JUN, VOL. 48:3, p. 177-181
 2000 Cooper, J.
Cronin, J. J.
18.
Pre-empting implementation barriers: foundations, processes and actions - The need for internal relationships
Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 483-503
 2000 Dibb, S.
Simkin, L.
19.
The trend of the internal market of commodities (original in Chinese)
Economic Management (c)
1999 : 11, p.8-9
 1999 Ding, Junfa
20.
Managing service quality with internal marketing schematics
Long Range Planning
1999 : AUG, VOL. 32:4, p. 452-463
 1999 Lings, I.
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