haku: @indexterm POSITIONING / yhteensä: 214
viitteet: 11-20 / 214
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11.
Repositioning a tourism destination: the case of New Orleans after Hurricane Katrina
Journal of Travel & Tourism Marketing
2007 : VOL. 23:2/3/4 p. 223-235
 2007 Chacko, H.E.
Marcell, M.H.
12.
A perceptual mapping of online travel agencies and preference attributes
Tourism Management
2007 : VOL. 28:2, p.591-603
 2007 Kim, D. J.
Han, J. S.
13.
Within-country ethnic differences and product positioning: a comparison of the perception of two British sub-cultures
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 121-138
 2007 Pankhania, A.
Lee, N.
Hooley, G.
14.
Congruence between positioning and brand advertising
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 79-94
 2007 Blankson, C.
Kalafatis, S.P.
15.
Context effects and context maps for positioning
International Journal of Market Research
2006 : VOL. 48:2, p.155-177
 2006 Hahn, M. (et al.)
16.
Positioning the supply of live performance: innovative managerial practices relating to the interaction of spectator, performance and value
International Journal of Arts Management
2006 : SPRING, VOL. 8:3, p.19-29
 2006 Mencarelli, R.
Pulh, M.
17.
The personality of cultural festivals: Scale development and applications
International Journal of Arts Management
2006 : WINTER, VOL. 8:2, p. 14-23
 2006 d'Astous, A.
Colbert, F.
d'Astous, E.
18.
The resource underpinnings of competitive positions
Journal of Strategic Marketing
2005 : JUN, VOL. 13:2, p. 93-116
 2005 Hooley, G.
Greenley, G.
19.
Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market
International Journal of Research in Marketing
2005 : JUN, VOL 22:2, p. 159-182
 2005 Rhim, H.
Cooper, L.G.
20.
Positioning the Executive MBA product: let's not forget the requirements of the corporate market
Journal of General Management
2004 : AUTUMN, VOL. 30:1, p. 1-16
 2004 Page, M. J.
Bevelander, D.
Pitt, L. F.
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