haku: @indexterm PRODUCT INFORMATION / yhteensä: 113
viitteet: 11-20 / 113
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
11.
Effects of inconsistent attribute information on the predictive value of product attitudes: toward a resolution of opposing perspectives
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 39-56
 2002 Sengupta, J.
Johar, G. V.
12.
Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information
Journal of Consumer Research
2001 : JUN, VOL. 28:1, p. 1-17
 2001 Adaval, R.
13.
Mood-driven distortion of product information
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 345-359
 2000 Meloy, M.G.
14.
On the origin and distinctness of skepticism toward advertising
Marketing Letters
2000 : NOV, VOL. 11:4, p. 311-322
 2000 Obermiller, C.
Spangenberg, E.
15.
The use of internet-based groupware in new product forecasting
Journal of the Market Research Society
1999 : OCT, VOL. 41:4, p. 425-438
 1999 Ozer, M.
16.
The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference.
Journal of Consumer Research
1999 : MAR, VOL. 25:4, p. 335-352
 1999 Mantel, S. P.
Kardes, F. R.
17.
Das digitale Produkt - neue Technologien verändern Unternehmensprozesse: Produktdaten werden zur integralen und strategischen Drehscheibe des Unternehmens.
IO Management-Zeitschrift industrielle Organisation
1999 : VOL. 68:6, p. 58-63, 65
 1999 Meier, A.
Bichsel, M.
Leonhardt, U.
18.
Consumer knowledge and country of origin effects
European Journal of Marketing
1997 : VOL. 31:1/2, p. 56-72
 1997 Schaefer, A.
19.
Unterstützung von Dokumentationsaufgaben: schneller im Markt.
IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:10, p. 43-45
 1996 Hübel, S.
20.
The greater memorability of self-generated versus externally presented product information
Psychology and Marketing
1996 : MAY, VOL. 13:3, p. 305-320
 1996 Reardon, R.
Moore, D.
« edellinen sivu | seuraava sivu »
SCIMA