haku: @indexterm licensing / yhteensä: 173
viitteet: 11-20 / 173
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 otsikkovuositekijä
11.
Managing brand extension via licensing: An investigation into the high-end fashion industry
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 129-137
 2008 Colucci, M.
Montaguti, E.
Lago, U.
12.
How risky are brand licensing strategies in view of customer perceptions and reactions?
Journal of General Management
2008 : SPRING, VOL. 33:3, p. 31-52
 2008 Wiedmann, K-P.
Ludewig, D.
13.
Accommodating the needs of iconsumers: making sure they get their money's worth of digital entertainment
Journal of Consumer Policy
2008 : DEC, VOL 31:4 p. 409-423
 2008 Guibault, L.
14.
General public licensing and the intensity of aggregate software development
Economics of innovation and new technology
2007 : JUL-SEP, VOL. 16:5-6, p. 451-466
 2007 Chen, M.X.
Iyigun, M.
Maskus, K.E.
15.
Patents, imitation and welfare
Economics of innovation and new technology
2007 : APR-JUN, VOL. 16:3-4, p. 227-236
 2007 Mukherjee, A.
Ray, A.
16.
The nature and determinants of exclusivity rights in international technology licensing
Management International Review
2007 : VOL. 47:6, p. 869-893
 2007 Jiang, M.S.
Aulakh, P.S.
Pan, Y.
17.
Contract law and the governance of inter-firm technology partnerships - An analysis of different modes of partnering and their contractual implications
Journal of Management Studies
2007 : MAY, VOL. 44:3, p. 342-366
 2007 Hagedoorn, J.
Hesen, G.
18.
Interaction effects in software piracy
Business Ethics
2007 : JAN, VOL. 16:1, p. 34-47
 2007 Kin-wai Lau, E.
19.
Patents vs. trade secrets: knowledge licensing and spillover
Journal of the European Economic Association
2006 : DEC, VOL. 4:6, p. 1112-1147
 2006 Bhattacharya, S.
Guriev, S.
20.
Tariffs, licensing and market structure
European Economic Review
2006 : OCT, VOL. 50:7, p. 1699-1707
 2006 Mukherjee, A.
Pennings, E.
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