haku: @indexterm sales promotion / yhteensä: 268
viitteet: 11-20 / 268
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11.
Sales promotions effects on consumer-based brend equity
International Journal of Market Research
2005 : VOL. 47:2, p. 179-204
 2005 Palazón-Vidal, M.
Delgado-Ballester, E.
12.
Promotions: adding value or driving sales?
Admap
2004 : JUN, VOL. 39:6, (451), p. 20-23
 2004 Bunn, C.
Banks, J.
13.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
14.
Pharmaceutical advertising in the USA: information or influence?
International Journal of Advertising
2004 : VOL. 23:1, p. 119-142
 2004 Main, K.J.
Argo, J.J.
Huhmann, B.A.
15.
The complementary effect of trade shows on personal selling
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 61-76
 2004 Smith, T.M.
Gopalakrishna, S.
Smith, P.M.
16.
Coupons in context: discounting prices or decreasing profits?
Journal of Retailing
2004 : VOL. 80:1, p. 1-12
 2004 Raghubir, P.
17.
Ethical considerations in the use of direct-to-consumer advertising and pharmaceutical promotions: the impact on pharmaceutical sales and physicians
Journal of Business Ethics
2003 : DEC II, VOL. 48:3, p. 279-290
 2003 Parker, R.S.
Pettijohn, C.E.
18.
A model and solution method for multi-period sales promotion design
European Journal of Operational Research
2003 : NOV, VOL. 150:3, p. 672-687
 2003 Nair, S.K.
Tarasewich, P.
19.
An empirically derived taxonomy of retailer pricing and promotion strategies
Journal of Retailing
2003 : VOL. 79:4, p. 213-224
 2003 Bolton, R.N.
Shankar, V.
20.
Exploring the effect of retail sector and firm characteristics on retail price promotion strategy
Journal of Retailing
2003 : VOL. 79:1, p. 37-52
 2003 Voss, G.B.
Seiders, K.
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