haku: @journal_id 794 / yhteensä: 218
viitteet: 11-20 / 218
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 otsikkovuositekijä
11.
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
Marketing Letters
2002 : VOL. 13:4, p. 359-372
 2002 Soman, D.
Lam, V. M. W.
12.
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product
Marketing Letters
2002 : VOL. 13:4, p. 445-344
 2002 Levin, I. P.
13.
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion
Marketing Letters
2002 : VOL. 13:4, p. 317-334
 2002 Boone, D. S.
Roehm, M.
14.
Consumer Control and Empowerment: A Primer
Marketing Letters
2002 : VOL. 13:3, p. 297-306
 2002 Wathieu, L.
15.
Auctions: Research Opportunities for Marketing
Marketing Letters
2002 : VOL. 13:3, p. 281-296
 2002 Chakravarti, D.
16.
Non-Conscious Influences on Consumer Choice
Marketing Letters
2002 : VOL. 13:3, p. 269-280
 2002 Fitzsimons, G. J.
17.
Choice and the Internet: From Clickstream to Research Stream
Marketing Letters
2002 : VOL. 13:3, p. 245-258
 2002 Bucklin, R. E.
18.
Market Segmentation Research: Beyond Within and Across Group Differences
Marketing Letters
2002 : VOL. 13:3, p. 233-244
 2002 Allenby, G.
19.
Inferring Market Structure from Customer Response to Competing and Complementary Products
Marketing Letters
2002 : VOL. 13:3, p. 221-232
 2002 Elrod, T.
20.
Structural Applications of the Discrete Choice Model
Marketing Letters
2002 : VOL. 13:3, p. 207-220
 2002 Dube, J.-P.
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