haku: @journal_id 69 / yhteensä: 714
viitteet: 111-120 / 714
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 otsikkovuositekijä
111.
The winning number or consumer perceptions of alpha-numeric brand names (Konsumentenverhalten)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 85-98
 1993 Pavia, T.M.
Costa, J.A.
112.
Service firms' international entry mode choice. A modified transaction cost analysis approach (Dienstleistungsbetriebe; Betrieblicher Export)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 19-38
 1993 Erramilli, M.K.
Rao, C.P.
113.
Market orientation: antecedents and consequences (Marketingtheorie)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 53-70
 1993 Jaworski, B.J.
Kohli, A.K.
114.
Taxonomy of buying decision approaches (Einkaufsentscheidung; Sales Management; Absatzstrategie)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 38-56
 1993 Bunn, M.D.
115.
Control combinations in marketing. Conceptual framework and empirical evidence (Kontrollsystem)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 57-69
 1993 Jaworski, B.J.
Stathakopoulos, V.
Krishnan, H.S.
116.
Boundary role ambiguity: facets, determinants, and impacts (Sales Management) (Singh J.)
Journal of Marketing
1993 : APR, VOL. 57:2, p. 11-31
 1993
117.
Objectivity in marketing theory and research (Marketingtheorie)
Journal of Marketing
1993 : APR, VOL. 57:2, p. 76-91
 1993 Hunt, S.D.
118.
The exercise of interfirm power and its repercussions in USA/Japanese channel relationships (Sales Management)
Journal of Marketing
1993 : APR, VOL. 57:2, p. 1-10
 1993
119.
Identifying global and culture-specific dimensions of humor in advertising: a multinational analysis
Journal of Marketing
1993 : APR, VOL. 57:2, p. 64-75
 1993 Alden, D.L.
Hoyer, W.D.
Lee, C.
120.
Premarket forecasting for new consumer durable goods. Modeling categorization, elimination, and consideration phenomena (Konsumforschung)
Journal of Marketing
1993 : APR, VOL. 57:2, p. 47-63
 1993 Urban, G.L.
Hulland, J.S.
Weinberg, B.D.
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