haku: @indexterm advertising / yhteensä: 1883
viitteet: 112-121 / 1883
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112.
The impact of celebrity-product incongruence on the effectiveness of product endorsement
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 433-449
 2009 Lee, J-G
Thorson, E.
113.
Split-second recognition: what makes outdoor advertising work?
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 82-92
 2009 Meurs, L. van
Aristoff, M.
114.
Emotional engagement: how television builds big brands at low attention
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Heath, R.
115.
The March of mobile marketing: new chances for consumer companies, new opportunities for mobile operators
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Friedrich, R. (et al.)
116.
Next-generation mobile marketing: how young consumers react to bluetooth-enabled advertsing
Journal of Advertising Research
2009 : MARCH, VOL. 49:1 p. 44-53
 2009 Leek, S.
Christodoulides, G.
117.
The new unwired world: an IAB status report on mobile advertsing
Journal of Advertising Research
2009 : MARCH, VOL. 49:1 p. 27-43
 2009 Laszlo, J.
118.
Why empirical generalizations matter
Journal of Advertising Research
2009 : JUN, VOL. 49:2, p. 113-114, 115-118
 2009 Precourt, G. (ed.)
119.
Images of women in online advertisements of global products: Does sexism exist?
Journal of Business Ethics
2008 : NOV II, VOL. 83:1, p. 101-112
 2008 Plakoyiannaki, E. (et al.)
120.
Does competitive entry structurally change key marketing metrics?
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 173-182
 2008 Kornelis, M.
Dekimpe, M.G.
Leeflang, P.S.H.
121.
Influential factors and relational structure of Internet banner advertising in the tourism industry
Tourism Management
2008 : APR, VOL. 29:2, p. 221-236
 2008 Wu, S-I.
Wei, P-L.
Chen, J-H.
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