haku: @indexterm Brands / yhteensä: 1643
viitteet: 119-128 / 1643
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 otsikkovuositekijä
119.
This event is me! How consumer event self-congruity leverages sponsorship
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 271-284
 2009 Close, A.G.
Krishen, A.S
Latour, M.S.
120.
A classic formula. End-to-end insight with added productivity
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 266-270
 2009 Forde, C. (et al.)
121.
Green advertising revisited. Conditioning virtual nature experiences
International Journal of Advertising
2009 : VOL. 28:4, p. 715-739
 2009 Hartmann, P.
Apaolaza-Ibáñez, V.
122.
Tailor-made single-item measures of doubly concrete constructs
International Journal of Advertising
2009 : VOL. 28:4, p. 607-621
 2009 Bergkvist, L.
Rossiter, J. R.
123.
A natural death...
Accountancy
2009 : MAR, VOL. 143:1387, p. 32-34
 2009 Perry, M.
124.
The challenges of sharing: brands as club goods
European Journal of Marketing
2009 : VOL. 43:5-6, p. 826-842
 2009 Tregear, A.
Gorton, M.
125.
Differentiation and silver medal winner effects
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1365-1377
 2009 Caruana, A. (et al.)
126.
Brand extension strategies: perceived fit, brand type, and culture influences
European Journal of Marketing
2009 : VOL. 43:11/12, p.1300-1324
 2009 Buil, I.
Chernatory, L. de
Hem, L.E.
127.
The effect of product placement in computer games on brand attitude and recall
International Journal of Advertising
2009 : VOL. 28:3, p. 423-438
 2009 Mackay, T. (et al.)
128.
The role of confidence in attitude-intention and beliefs-attitude relationships
International Journal of Advertising
2009 : VOL. 28:5, p. 863-880
 2009 Bergkvist, L.
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