haku: @indexterm marketing concept / yhteensä: 142
viitteet: 119-128 / 142
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119.
The market maven : a diffuser of marketplace information.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 83-97
 1987 Feick, L. F.
Price, L. L.
120.
People as products : analysis of a complex marketing exchange.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 98-108
 1987 Hirschman, E. C.
121.
Marketing concept and customer orientation.
European Journal of Marketing
1986 : VOL. 20:10, p. 18-23
 1986 Dickinson, R.
Herbst, A.
O'Shaughnessy, J.
122.
Humanistic enquiry in marketing research : philosophy, method, and criteria.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 237-249
 1986 Hirschman, E. C.
123.
The marketing concept : what it is and what it is not.
Journal of Marketing
1986 : APR, VOL. 50:2, p. 81-87
 1986 Houston, F. S.
124.
Towards a socialist marketing concept : The case of Romania.
Journal of Marketing
1986 : JAN, VOL. 50:1, p. 28-39
 1986 Naor, J.
125.
Japanese marketing strategies in the UK : a comparative study.
Journal of International Business Studies
1986 : SPRING, VOL. 17:1, p. 27-46
 1986 Doyle, P.
Saunders, J.
Wong, V.
126.
War in the marketplace.
Business Horizons
1986 : MAR/APR, VOL. 29:2, p. 10-20
 1986 Cohen, W. A.
127.
Keeping ahead of competitors.
Management Today
1985 : JUN, p. 39, 42, 46
 1985 Kelly, G.
128.
Entwicklungsperspektiven der strategischen Unternehmungsführung und des strategischen Marketing.
Marketing: Zeitschrift fur Forschung und Praxis
1985 : AUG, VOL. 7:3, p. 149-156, 158-160
 1985 Wiedmann, K-L.
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