haku: @journal_id 58 / yhteensä: 815
viitteet: 119-128 / 815
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 otsikkovuositekijä
119.
Responses to information incongruency in advertising: the role of expectancy, relevancy, and humor.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 156-169
 1999 Lee, Y. H.
Mason, C.
120.
Popular appeal versus expert judgements of motion pictures.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 144-155
 1999 Holbrook, M. B.
121.
The role of internal reference points in the category purchase decision.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 128-143
 1999 Bell, D. R.
Bucklin, R. E.
122.
The effects of positive mood on memory.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 115-127
 1999 Lee, A. Y.
Sternthal, B.
123.
The effect of discount frequency and depth on consumer price judgements.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 99-114
 1999 Alba, J. W.
Mela, C. F.
Shimp, T. A.
Urbany, J. E.
124.
The effect of time pressure on consumer choice deferral.
Journal of Consumer Research
1999 : MAR, VOL.25:4, p. 369-384
 1999 Dhar, R.
Nowlis, S. M.
125.
A range theory account of price perception.
Journal of Consumer Research
1999 : MAR, VOL. 25:4, p. 353-368
 1999 Janiszewski, C.
Lichtenstein, D. R.
126.
The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference.
Journal of Consumer Research
1999 : MAR, VOL. 25:4, p. 335-352
 1999 Mantel, S. P.
Kardes, F. R.
127.
Postexperience advertising effects on consumer memory.
Journal of Consumer Research
1999 : MAR, VOL. 25:4, p. 319-334
 1999 Braun, K. A.
128.
Visual rhetoric in advertising: Text-interpretive, experimental, and reader-response analyses
Journal of Consumer Research
1999 : JUN, VOL. 26:1, p. 37-54
 1999 McQuarrie, E. F.
Mick, D. G.
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