haku: @journal_id 69 / yhteensä: 714
viitteet: 119-128 / 714
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 otsikkovuositekijä
119.
Identifying global and culture-specific dimensions of humor in advertising: a multinational analysis
Journal of Marketing
1993 : APR, VOL. 57:2, p. 64-75
 1993 Alden, D.L.
Hoyer, W.D.
Lee, C.
120.
Premarket forecasting for new consumer durable goods. Modeling categorization, elimination, and consideration phenomena (Konsumforschung)
Journal of Marketing
1993 : APR, VOL. 57:2, p. 47-63
 1993 Urban, G.L.
Hulland, J.S.
Weinberg, B.D.
121.
Theoretical modeling in marketing.
Journal of Marketing
1993 : APR, vol.57:2, p.92-106
 1993 Moorthy, K. S.
122.
Objectivity in marketing theory and research.
Journal of Marketing
1993 : APR, vol.57:2, p.76-91
 1993 Hunt, S. D.
123.
Identifying global and culture specific dimensions of humor in advertising: a multinational analysis.
Journal of Marketing
1993 : APR, vol.57:2, p.64-75
 1993 Alden, D. L.
Hoyer, W. D.
Lee, C.
124.
premarket forecasting for new consumer durable goods: modeling, categorization, elimination and consideration phenomena.
Journal of Marketing
1993 : APR, vol.57:2, p.47-63
 1993 Urban, G. L.
Hulland, J. S.
Weinberg, B. D.
125.
Organizing successful co-marketing alliances.
Journal of Marketing
1993 : APR, vol.57:2, p.32-46
 1993 Bucklin, L. P.
Sengupta, S.
126.
Boundary role ambiguity: facets, determinants and impacts.
Journal of Marketing
1993 : APR, vol.57:2, p.11-31
 1993 Singh, J.
127.
The exercise of interfirm power and its repercussions in US- japanese channel relationships.
Journal of Marketing
1993 : APR, vol 57:2, p.1-10
 1993 Johnson, J. L.
Sakano, T.
Cote, J. A.
128.
Factors affecting trust in market research relationships.
Journal of Marketing
1993 : JAN, vol.57:1, p.81-101
 1993 Moorman, C.
Deshpande, R.
Zaltman, G.
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