haku: @indexterm MARKETING AUDITS / yhteensä: 28
viitteet: 12-21 / 28
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12.
The marketing audit comes of age.
Sloan Management Review
1989 : WINTER, VOL. 30:2, p. 49-62
 1989 Kotler, P.
Gregor, W. T.
Rodgers, W. H.
13.
Auditing your customer service activities.
Industrial Marketing Management
1988 : NOV, VOL. 17:4, p. 277-284
 1988 Coppett, J. I.
14.
Marketing audit as a strategic tool for improving a company's decision making.
Liiketaloudellinen aikakauskirja
1987 : VOL. 36:4, p. 366-375
 1987 Piha, K.
15.
The strategic marketing audit : an adoption/utilization perspective.
Journal of Business Strategy
1986 : SPRING, VOL. 6:4, p. 88-95
 1986 Mokwa, M. P.
16.
The Nestle infant formula audit commission as a model. ( *NESTLE )
Journal of Business Strategy
1986 : SPRING, VOL. 6:4, p. 19-23
 1986 Muskie, E. S.
Greenwald, D. J.
17.
A two-factor classification of competitive strategy variables.
Strategic Management Journal
1985 : OCT-DEC, VOL. 6:4, p. 357-375
 1985 Varadarajan, P. R.
18.
L'audit de communication, une redefinition de l'etude strategique = Communication audit : a re-defining of the strategic study.
Revue Francaise du Marketing
1985 : JAN-FEB, 101, p. 33-46
 1985 Krief, Y.
19.
The marketing audit : An extension of the marketing control process.
Managerial Finance
1985 : VOL. 11:1, p. 23-26
 1985 Kling, N. D.
20.
A portfolio approach to account profitability.
Industrial Marketing Management
1984 : FEB, VOL. 13:1, p. 33-41
 1984 Dubinsky, A. J.
Ingram, T. N.
21.
Audit marketing : la coordination avec d'autres departements.
Direction et Gestion des Entreprises
1984 : MAY-JUN 3, p. 59-67
 1984 Levy, M.
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