haku: @journal_id 52 / yhteensä: 1052
viitteet: 12-21 / 1052
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12.
Rx for brand consistency: Should pharmaceutical marketers send different messages to physician and consumer audiences?
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 380-393
 2011 Saxton, K.
13.
The measure of all things: Finding out that something doesn't work is the first step toward learning what does work
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 373-379
 2011 Watts, D.
14.
The power of inertia: Conservatism in marketing resource allocation
Journal of Advertising Research
2011 : JUN, VOL 51:2, p. 356-372
 2011 Corstjens, M.
Umblijs, A.
Wang, C.
15.
Guest editorial: The shape of marketing research in 2021
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 213-221
 2011 Micu, A.C. (et. al)
16.
Editorial: The future of marketing research
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 207-208
 2011 Precourt, G. (editor)
17.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
18.
A crisis of marketing conscience
Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 451-452
 2011 Precourt, G. (ed.)
19.
From platitudes to principles. An advertising ethics call to action
Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 475-476
 2011 Beltramini, R.F. (guest ed.)
20.
Match game
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 214-226
 2010 Prendergast, G.P.
Poon, D.
West, D.C.
21.
Listening solutions
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 197-213
 2010 Rappaport, S.D.
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