haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 124-133 / 1883
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 otsikkovuositekijä
124.
Evolution in the usage of localised appeals in Japanese and American print advertising
International Journal of Advertising
2008 : VOL. 27:5, p. 771-798
 2008 Okazaki, S.
Mueller, B.
125.
Does advertising grow markets? More evidence from the United Kingdom
International Journal of Advertising
2008 : VOL. 27:5, p. 745-770
 2008 Broadbent, T.
126.
Nudity of female and male models in primetime TV advertising across seven countries
International Journal of Advertising
2008 : VOL. 27:5, p. 715-744
 2008 Nelson, M.R.
Paek, H-J.
127.
Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins
International Journal of Advertising
2008 : VOL. 27:5, p. 691-714
 2008 Redondo, I.
Holbrook, M.B.
128.
Meet the parents: a parents' perspective on product placement in children's films
Journal of Business Ethics
2008 : JUN III, VOL. 80:2, p. 289-304
 2008 Hudson, S.
Hudson, D.
Peloza, J.
129.
Visual and verbal rhetoric in advertising: the case of 'resonance'
International Journal of Advertising
2008 : VOL. 27:4, p. 629-658
 2008 Stathakopoulos, V.
Theodorakis, I.G.
Mastoridou, E.
130.
An integrated model of advertising clutter in offline and online media
International Journal of Advertising
2008 : VOL. 27:4, p. 569-592
 2008 Ha, L.
McCann, K.
131.
Music-brand congruency in high- and low-cognition radio advertising
International Journal of Advertising
2008 : VOL. 27:4, p. 549-568
 2008 Lavack, A.
Thakor, M.V.
Bottausci, I.
132.
Brand placement in novels: A test of the generation effect
International Journal of Advertising
2008 : VOL. 27:4, p. 495-509
 2008 Brennan, I.
133.
An ethical evaluation of product placement: A deceptive practice?
Business Ethics
2008 : APR, VOL. 17:2, p. 109-120
 2008 Hackley, C.
Tiwsakul, R.A.
Preuss, L.
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