haku: @indexterm Brands / yhteensä: 1643
viitteet: 124-133 / 1643
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 otsikkovuositekijä
124.
The challenges of sharing: brands as club goods
European Journal of Marketing
2009 : VOL. 43:5-6, p. 826-842
 2009 Tregear, A.
Gorton, M.
125.
Differentiation and silver medal winner effects
European Journal of Marketing
2009 : VOL. 43:11/12, p. 1365-1377
 2009 Caruana, A. (et al.)
126.
Brand extension strategies: perceived fit, brand type, and culture influences
European Journal of Marketing
2009 : VOL. 43:11/12, p.1300-1324
 2009 Buil, I.
Chernatory, L. de
Hem, L.E.
127.
The effect of product placement in computer games on brand attitude and recall
International Journal of Advertising
2009 : VOL. 28:3, p. 423-438
 2009 Mackay, T. (et al.)
128.
The role of confidence in attitude-intention and beliefs-attitude relationships
International Journal of Advertising
2009 : VOL. 28:5, p. 863-880
 2009 Bergkvist, L.
129.
Memory and perception of brand mentions and placement of brands in songs
International Journal of Advertising
2009 : VOL. 28:5, p. 807- 842
 2009 Delattre, E.
Colovic, A.
130.
Product placement in entertainment media
International Journal of Advertising
2009 : VOL. 28:5, p. 783-806
 2009 Chang, S.
Newell, J.
Salmon, C.T.
131.
Today's practice of brand placement and the industry behind it
International Journal of Advertising
2009 : VOL. 28:5, p. 761-782
 2009 Smit, E.
Reijmersdal, E. van
Neijens, P.
132.
Non-student consumer attitudes towards product placement
International Journal of Advertising
2009 : VOL. 28:2, p. 257-285
 2009 Sung, Y.
Gregorio, F. de
Jung, J-H.
133.
Power in destination branding
Annals of Tourism Research
2009 : APR, VOL 36:2, p. 247-267
 2009 Marzano, G.
Scott, N.
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