haku: @indexterm advertising / yhteensä: 1883
viitteet: 128-137 / 1883
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128.
Meet the parents: a parents' perspective on product placement in children's films
Journal of Business Ethics
2008 : JUN III, VOL. 80:2, p. 289-304
 2008 Hudson, S.
Hudson, D.
Peloza, J.
129.
Visual and verbal rhetoric in advertising: the case of 'resonance'
International Journal of Advertising
2008 : VOL. 27:4, p. 629-658
 2008 Stathakopoulos, V.
Theodorakis, I.G.
Mastoridou, E.
130.
An integrated model of advertising clutter in offline and online media
International Journal of Advertising
2008 : VOL. 27:4, p. 569-592
 2008 Ha, L.
McCann, K.
131.
Music-brand congruency in high- and low-cognition radio advertising
International Journal of Advertising
2008 : VOL. 27:4, p. 549-568
 2008 Lavack, A.
Thakor, M.V.
Bottausci, I.
132.
Brand placement in novels: A test of the generation effect
International Journal of Advertising
2008 : VOL. 27:4, p. 495-509
 2008 Brennan, I.
133.
An ethical evaluation of product placement: A deceptive practice?
Business Ethics
2008 : APR, VOL. 17:2, p. 109-120
 2008 Hackley, C.
Tiwsakul, R.A.
Preuss, L.
134.
An empirical study of consumers' acceptance of wireless advertising (A case study of Iranian mobile device users)
Journal of international marketing and marketing research
2008 : OCT, VOL. 33:3, p. 115-130
 2008 Sanayei, A.
Mirzaei, A.
135.
Applying the GRA and entropy to select the most appropriate advertising spokesman
Journal of international marketing and marketing research
2008 : FEB, VOL. 33:1, p. 19-29
 2008 Hsu, P-F.
Su, Y-H.
136.
Who's messing with my mind?
International Journal of Advertising
2008 : VOL. 27:3, p. 447-470
 2008 Nairn, A.
Fine, C.
137.
Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing
International Journal of Advertising
2008 : VOL. 27:3, p. 425-446
 2008 Siefert, C. (et al.)
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