haku: @indexterm Public Relations / yhteensä: 295
viitteet: 129-138 / 295
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129.
Economic implications of an Arab-Israeli settlement
Scandinavian Journal of Development Alternatives
1997 : SEP & DEC, VOL. 16:3-4, p. 215-230
 1997 Sarsar, S.
130.
Voice in Business-to Business Relationships: Cost-of-Exit and Demographic Antecedents
Journal of Retailing
1997 : Vol. 73:2, p. 261-281
 1997 Ping, R. A. Jr
131.
The new marketing: what does 'customer focus' now mean?
Marketing and Research Today
1997 : MAY, VOL. 25:2, p. 96-105
 1997 Brookes, R.
Little, V.
132.
Intimacy or intrusion? the privacy dilemma for relationship marketing in consumer markets
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 541-559
 1997 O'Malley, L.
Patterson, M.
Evans, M.
133.
Understanding contemporary marketing: development of a classification scheme
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 501-522
 1997 Coviello, N.E.
Brodie, R.J.
Munro, H.J.
134.
Segmentation based on customer profitability: retrospective analysis of retail bank customer bases
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 479-492
 1997 Storbacka, K.
135.
Relationship marketing: key issues for the utilities sector
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 463-477
 1997 Payne, A.
Frow, P.
136.
"Relationship marketing" and the "markets-as- networks approach": a comparative analysis od two evolving streams of research
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 447-461
 1997 Mattsson, L-G.
137.
Competing through relationships: grounding relationship marketing in resource-advantage theory
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 431-445
 1997 Hunt, S.D.
138.
In search of marketing equilibrium: relationship marketing versus hypercompetition
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 421-430
 1997 Gummesson, E.
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