haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 129-138 / 249
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129.
From Guanxi to Customer Relationship Marketing: How the Constructs of Guanxi Can Strengthen CRM in the Hospitality Industry
Journal of Travel & Tourism Marketing
2003 : VOL. 13:3, p. 19-34
 2003 Geddie, M. W.
DeFranco, A. L.
Geddie, M. F.
130.
Redefining market orientation from a relationship perspective: theoretical considerations and empirical results
European Journal of Marketing
2002 : VOL. 36:9-10, p. 1119-1139
 2002 Helfert, G.
Ritter, T.
Walter, A.
131.
The Hunt-Vitell General Theory of Marketing Ethics: Can it Enhance our Understanding of Principal-Agent Relationships in Channels of Distribution?
Journal of Business Ethics
2002 : DEC II, VOL. 41:3, p. 267-285
 2002 Vermillion, L. J.
Lassar, W. M.
Winsor, R. D.
132.
Sales Force Activities and Customer Trust
Journal of Marketing Management
2002 : SEP, VOL. 18:7-8, p. 749-778
 2002 Guenzi, P.
133.
The partnering role of salespeople in a business-to-business setting
Journal of Asia-Pacific Business
2002 : VOL. 4:3, p. 3-25
 2002 Beverland, M.
134.
Relationships and technology: strategic implications
Journal of Consumer Policy
2002 : SEP, VOL. 10:3, p. 225-238
 2002 O'Malley, L.
Mitussis, D.
135.
Consumer addressability and customized pricing
Marketing Science
2002 : SPRING, VOL. 21:2, p. 197-208
 2002 Chen, Y.
Iyer, G.
136.
Commentary: the relevance of Horkheimer's view of the customer
European Journal of Marketing
2002 : VOL. 36:1-2, p. 23-35
 2002 Schipper, F.
137.
Relationship marketing: what if ... ?
European Journal of Marketing
2002 : VOL. 36:4, p. 433-449
 2002 Veloutsou, C.
Saren, M.
Tzokas, N.
138.
Relationship marketing's strategic array
Business Horizons
2002 : JAN-FEB, VOL. 45:1, p. 70-76
 2002 Tinsley, D. B.
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