haku: @author Hauser, J. R. / yhteensä: 22
viitteet: 13-22 / 22
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13.
The value priority hypotheses for consumer budget plans.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 446-462
 1986 Hauser, J. R.
Urban, G. L.
14.
A measurement error approach for modeling consumer risk preference.
Management Science
1985 : JAN, VOL. 31:1, p. 1-25
 1985 Eliashberg, J.
Hauser, J. R.
15.
Dynamic analysis of consumer response to marketing strategies.
Management Science
1982 : MAY, VOL. 28:5, p. 455-486
 1982 Hauser, J. R.
Wisniewski, K. J.
16.
A marketing audit using a conceptual model of consumer behavior : application and evaluation.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 82-101
 1981 Tybout, A. M.
Hauser, J. R.
17.
Profit maximizing perceptual positions: an integrated theory for the selection of product features and price.
Management Science
1981 : JAN, VOL. 27:1, p. 33-56
 1981 Hauser, J. R.
Simmie, P.
18.
Intensity measures of consumer preference.
Operations Research
1980 : MAR-APR, VOL. 28:2, p. 278-320
 1980 Hauser, J. R.
Shugan, S. M.
19.
Alternative perceptual mapping techniques: relative accuracy and usefulness.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 495-506
 1979 Hauser, J. R.
Koppelman, F. S.
20.
Assessment of attribute importances and consumer utility functions: von Neumann-Morgenstern theory applied to consumer behaviour.
Journal of Consumer Research
1979 : MAR, VOL. 5:4, p. 251-262
 1979 Hauser, J. R.
Urban, G. L.
21.
Consumer preference axioms: behavioral postulates describing and predicting stochastic choice.
Management Science
1978 : SEP, VOL. 24:13, p. 1331-1341
 1978 Hauser, J. R.
22.
Testing the accuracy, usefulness, and significance of probabilistic choice models: an information - theoretic approach.
Operations Research
1978 : 3 MAY-JUN VOL.26 p.406-421
 1978 Hauser, J. R.
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