haku: @indexterm Advertising campaigns / yhteensä: 54
viitteet: 13-22 / 54
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 otsikkovuositekijä
13.
The advertising impact of an interactive TV program on the recall of an embedded commercial
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.352-362
 2008 Cauberghe, V.
Pelsmacker, P. de
14.
"Make measurable what is not so": consumer mix modeling for the evolving media world
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.339-351
 2008 Hallward, J.
15.
Exploring the effectiveness of advertising in the ABC.com full episode player
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.320-328
 2008 Loughney, M.
Eichholz, M.
Hagger, M.
16.
Creative and interactive media use by agencies: Engaging an IMC media palette or implementing advertising campaigns
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 237-256
 2007 Sasser, S.L.
Koslow, S.
Riordan, E.A.
17.
The influence of message format on the effectiveness of print advertisements for tourism destinations
International Journal of Advertising
2007 : VOL. 26:4, p.505-525
 2007 Decrop, A.
18.
Can comparative advertising be effective in Germany? A tale of two campaigns
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 2-13
 2007 Schwaiger, M (et al.)
19.
Examining effects of advertising campaign publicity in a field study
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 171-182
 2006 Jin, H.S.
Zhao, X.
Soontae, A.
20.
The end of the shock of the new
Creativity and innovation management
2006 : JUNE, VOL. 15:2, p. 157-172
 2006 Lightfoot, G.
Lilley, S.
Kavanagh, D.
21.
Accounting for engagement
Admap
2006 : FEB, VOL. 41:2 (469), p. 46-48
 2006 Zack, B.
22.
Fifteen ways NOT to evaluate your communications
Admap
2006 : FEB, VOL. 41:2 (469), p. 32-34
 2006 Binet, L.
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