haku: @indexterm INDUSTRIAL ADVERTISING / yhteensä: 27
viitteet: 13-22 / 27
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13.
Rating industrial advertisements.
Industrial Marketing Management
1984 : FEB, VOL. 13:1, p. 43-48
 1984 Zinkhan, G. M.
14.
Comparative industrial advertising: the content and frequency.
Industrial Marketing Management
1984 : MAY, VOL. 13:2, p. 133-138
 1984 Stevenson, T. H.
Swayne, L. E.
15.
Women in industrial advertisements.
Industrial Marketing Management
1983 : APR, VOL. 12:2, p. 145-149
 1983 Easton, G.
Toner, C.
16.
Developing better industrial advertising.
Industrial Marketing Management
1983 : FEB, VOL. 12:1, p. 19-23
 1983 Bellizzi, J. A.
Lehrer, J.
17.
Techniques for measuring advertising effectiveness.
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 19-22
 1981 Ostle, G. V.
Ryans, J. K.
18.
How to develop an industrial advertising budget for smaller companies.
Management Review
1981 : MAR, VOL. 70:3, p. 43-46
 1981 Hosman, D.
Fugate, D. L.
19.
Advertising budgeting - how industrial goods companies decide.
Management Decision
1980 : VOL. 18:5, p. 276-281
 1980 Jobber, D.
20.
The effectiveness of industrial print advertisements across product categories.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 294-306
 1980 Hanssens, D. M.
Weitz, B. A.
21.
Cost per reader of industrial ads.
Journal of Advertising Research
1980 : JUN, VOL. 20:3, p. 51-54
 1980 Pollman, A. W.
McBain, M. L.
22.
La mesure de l'efficacite dans la presse industrielle.
Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 83-92
 1980 Kreweras, C.
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