haku: @journal_id 573 / yhteensä: 525
viitteet: 13-22 / 525
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 otsikkovuositekijä
13.
New product pricing strategy under customer asymmetric anchoring
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 309-318
 2011 Park, J.H.
MacLachlan, D.L.
Love, E.
14.
The global entry of new pharmaceuticals: a joint investigation of launch window and price
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 295-308
 2011 Verniers, I.
Stremersch, S.
Croux, C.
15.
Will the frog change into a prince? Predicting future customer profitability
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 281-294
 2011 Rust, R.T.
Kumar, V.
Venkatesan, R.
16.
The impact of the introduction and use of an informational website on offline customer buying behavior
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 155-165
 2011 Nierop, J.E.M. van (et. al)
17.
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 145-154
 2011 Rodriguez-Pinto, J.
Carbonell, P.
Rodriguez-Escudero, A.I.
18.
Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 134-144
 2011 Arts, J.W.C.
Frambach, R.T.
Bijmolt, T.H.A.
19.
A closer look at similarity: the effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 120-133
 2011 Gierl, H.
Huettl, V.
20.
The different roles of product originality and usefulness in generating word-of-mouth
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 109-119
 2011 Moldovan, S.
Goldenberg, J.
Chattopadhyay, A.
21.
Cancelation efficiency: why the effect of comparison direction strengthens with choice set size
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 102-108
 2011 Hung, Y.
Yeung, C.W.M.
22.
Managerial decision making in marketing: the next research frontier
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 89-101
 2011 Wierenga, B.
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