haku: @journal_id 69 / yhteensä: 714
viitteet: 130-139 / 714
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 otsikkovuositekijä
130.
Control combinations in marketing: conceptual framework and empirical evidence.
Journal of Marketing
1993 : JAN, vol.57:1, p.57-69
 1993 Jaworski, B. J.
Stathakopoulos, V.
Krishnan, H. S.
131.
Taxonomy of buying decision approaches.
Journal of Marketing
1993 : JAN, vol.57:1, p.38-56
 1993 Bunn, M. D.
132.
Corporate culture, customer orientation and innovativeness in japanese firms: a quadrad analysis.
Journal of Marketing
1993 : JAN, vol.57:1, p.23-37
 1993 Deshpande, R.
Farley, J. U.
Webster, F. E.
133.
Conceptualizing, measuring and managing customer-based brand equity.
Journal of Marketing
1993 : JAN, vol.57:1, p.1-22
 1993 Keller, K.L.
134.
An analysis of the market share profitability relationship
Journal of Marketing
1993 : jul, vol. 57:3, p. 9-18
 1993 Szymanski, D. M.
Bharadwaj, S. G.
Varadarajan, P. R.
135.
The effect of background music on ad processing: a contingency explanation.
Journal of Marketing
1993 : OCT, vol.57:4, p.114-125
 1993 Kellaris, J.J.
Cox, A.D.
Cox, D.
136.
Advertising claim objectivity: antecedents and effects.
Journal of Marketing
1993 : OCT, vol.57:4, p.100-113
 1993 Darley, W.K.
Smith, R.E.
137.
Sustainable competitive advantage in service industries: a conceptual model and research propositions.
Journal of Marketing
1993 : OCT, vol.57:4, p.83-99
 1993 Bharadwaj, S.G.
Varadarajan, P.R.
Fahy, J.
138.
The mature brand and brand interest: an alternative consequence of ad-evoked affect.
Journal of Marketing
1993 : OCT, vol.57:4, p.72-82
 1993 Machleit, K.A.
Allen, C.T.
Madden, T.J.
139.
A new approach to country segmentation utilizing multinational diffusion paterns.
Journal of Marketing
1993 : OCT, vol.57:4, p. 60-71
 1993 Helsen, K.
Jedidi, K.
Desarbo, W.S.
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