haku: @indexterm Brands / yhteensä: 1643
viitteet: 131-140 / 1643
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131.
Today's practice of brand placement and the industry behind it
International Journal of Advertising
2009 : VOL. 28:5, p. 761-782
 2009 Smit, E.
Reijmersdal, E. van
Neijens, P.
132.
Non-student consumer attitudes towards product placement
International Journal of Advertising
2009 : VOL. 28:2, p. 257-285
 2009 Sung, Y.
Gregorio, F. de
Jung, J-H.
133.
Power in destination branding
Annals of Tourism Research
2009 : APR, VOL 36:2, p. 247-267
 2009 Marzano, G.
Scott, N.
134.
The impact of celebrity-product incongruence on the effectiveness of product endorsement
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 433-449
 2009 Lee, J-G
Thorson, E.
135.
Branding a memorable destination experience. The case of 'brand Canada'
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 217-228
 2009 Hudson, S.
Brent Ritchie, J. R.
136.
Cost pass-through in differentiated product markets: the case of U.S. processed cheese
Journal of Industrial Economics
2008 : MAR, VOL 56:1 p. 32-48
 2008 Kim, D.
Cotterill, R.W.
137.
Price competition in U.S. Brewing
Journal of Industrial Economics
2008 : MAR, VOL 56:1 p. 1-31
 2008 Rojas, C.
138.
Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
International Journal of Research in Marketing
2008 : DEC, VOL. 25:4, p. 247-260
 2008 Gonzalez, J. (et al.)
139.
Health and marketing: The emergence of a new field of research
International Journal of Research in Marketing
2008 : DEC, VOL. 25:4, p. 229-233
 2008 Stremersch, S.
140.
Measuring the impact of positive and negative word of mouth on brand purchase probability
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 215-224
 2008 East, R.
Hammond, K.
Lomax, W.
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