haku: @indexterm SEGMENTATION / yhteensä: 227
viitteet: 133-142 / 227
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133.
Normative models and practical applications of segmentation in business markets
Industrial Marketing Management
1997 : NOV, VOL. 26:6, p. 519-530
 1997 Kalafatis, S.
Cheston, V.
134.
An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective
Journal of Retailing
1997 : Vol. 73:2, p. 283-297
 1997 Lichtenstein, D. R.
Burton, S.
Netmeyer, R. G.
135.
La segmentacion evolutiva
Harvard-Deusto Marketing & Ventas
1997 : NOV-DEC, 23,p.14-17
 1997 Docters, R.G.
Grim, J.N.
McGady, J.P.
136.
Understanding VFR tourism behaviour: The first five years of the United Kingdom tourism survey
Tourism Management
1997 : SEP, VOL. 18:6, p. 345-355
 1997 Seaton, A. V.
Palmer, C.
137.
Reducing the "wait" in waiting-line systems: waiting line segmentation
Business Horizons
1997 : JUL-AUG, VOL. 40:4, p. 54-58
 1997 Friedman, H.
Friedman, L.
138.
The Use of Need-Based Segmentation for Developing Segment-Specific Direct Marketing Strategies
Journal of Direct Marketing
1997 : Vol. 11:4, p. 53-62
 1997 Peltier, J. W.
Schribrowsky, J. A.
139.
Point of view: Building brand popularity: The myth of segmenting to brand success
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 63-66
 1997 Anschuetz, N.
140.
The impact of segment definition on the accuracy of analysts' earnings forecasts
Accounting and Business Research
1997 : SPRING, VOL. 27:2, p. 145-156
 1997 Hussain, S.
141.
La segmentacion evolutiva
Harvard-Deusto Marketing & Ventas
1997 : SEP-OCT, 22,p.8-13
 1997 Docters, R.G.
Grim, J.N.
McGady, J.P.
142.
Decentralization in replicated club economies with multiple private goods
Journal of Economic Theory
1997 : FEB, VOL. 72:2, p. 363-387
 1997 Gilles, R. P.
Scotchmer, S.
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