haku: @indexterm Public Relations / yhteensä: 295
viitteet: 134-143 / 295
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134.
Segmentation based on customer profitability: retrospective analysis of retail bank customer bases
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 479-492
 1997 Storbacka, K.
135.
Relationship marketing: key issues for the utilities sector
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 463-477
 1997 Payne, A.
Frow, P.
136.
"Relationship marketing" and the "markets-as- networks approach": a comparative analysis od two evolving streams of research
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 447-461
 1997 Mattsson, L-G.
137.
Competing through relationships: grounding relationship marketing in resource-advantage theory
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 431-445
 1997 Hunt, S.D.
138.
In search of marketing equilibrium: relationship marketing versus hypercompetition
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 421-430
 1997 Gummesson, E.
139.
Value-driven relational marketing: from products to resources and competencies
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 407-419
 1997 Gronroos, C.
140.
Are business-to-business relationships inherently unstable?
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 367-382
 1997 Blois, K.
141.
Was sind Public Relations wirklich wert?: von der Wirkungskontrolle zur Erfolgsrechnung.
Absatzwirtschaft
1997 : MAY, p. 80-84
 1997 Rolke, L.
142.
Die Lust an eigenen Medien: Corporate Publishing, Business-TV, Kundenfernsehen.
Absatzwirtschaft
1997 : MAY, p. 34-39
 1997 Drosten, M.
Hanser, P.
Stippel, P.
143.
Im richtigen Moment am richtigen Ort: Öffentlichkeitsarbeit in der Russischen Republik.
Absatzwirtschaft
1997 : MAY, p. 30-32
 1997 Sveshnikoff, A.
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