haku: @indexterm advertising / yhteensä: 1883
viitteet: 134-143 / 1883
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 otsikkovuositekijä
134.
An empirical study of consumers' acceptance of wireless advertising (A case study of Iranian mobile device users)
Journal of international marketing and marketing research
2008 : OCT, VOL. 33:3, p. 115-130
 2008 Sanayei, A.
Mirzaei, A.
135.
Applying the GRA and entropy to select the most appropriate advertising spokesman
Journal of international marketing and marketing research
2008 : FEB, VOL. 33:1, p. 19-29
 2008 Hsu, P-F.
Su, Y-H.
136.
Who's messing with my mind?
International Journal of Advertising
2008 : VOL. 27:3, p. 447-470
 2008 Nairn, A.
Fine, C.
137.
Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing
International Journal of Advertising
2008 : VOL. 27:3, p. 425-446
 2008 Siefert, C. (et al.)
138.
First attention then intention
International Journal of Advertising
2008 : VOL. 27:3, p. 381-398
 2008 Milosavljevic, M.
Cerf, M.
139.
Brain activity correlates of consumer brand choice shift associated with television advertising
International Journal of Advertising
2008 : VOL. 27:3, p. 359-380
 2008 Silberstein, R.B.
Nield, G.E.
140.
Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework
European Journal of Marketing
2008 : VOL. 42:1/2 p. 69-86
 2008 Grimes, A.
141.
The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Journal of Advertising Research
2008 : SEP, VOL 48:3 p. 450-464
 2008 Reast, J.
Palihawadana, D.
Shabbir, H.
142.
The social reality of depression: DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Journal of Business Ethics
2008 : JUN, VOL. 79:4, p. 379-393
 2008 Park, J.S.
Grow, J.M.
143.
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.465-472
 2008 Müller, B. (et al.)
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