haku: @journal_id 69 / yhteensä: 714
viitteet: 136-145 / 714
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 otsikkovuositekijä
136.
Advertising claim objectivity: antecedents and effects.
Journal of Marketing
1993 : OCT, vol.57:4, p.100-113
 1993 Darley, W.K.
Smith, R.E.
137.
Sustainable competitive advantage in service industries: a conceptual model and research propositions.
Journal of Marketing
1993 : OCT, vol.57:4, p.83-99
 1993 Bharadwaj, S.G.
Varadarajan, P.R.
Fahy, J.
138.
The mature brand and brand interest: an alternative consequence of ad-evoked affect.
Journal of Marketing
1993 : OCT, vol.57:4, p.72-82
 1993 Machleit, K.A.
Allen, C.T.
Madden, T.J.
139.
A new approach to country segmentation utilizing multinational diffusion paterns.
Journal of Marketing
1993 : OCT, vol.57:4, p. 60-71
 1993 Helsen, K.
Jedidi, K.
Desarbo, W.S.
140.
Behavior-based and outcome-based salesforce control systems.
Journal of Marketing
1993 : OCT, vol.57:4, p.47-59
 1993 Cravens, D.W.
Ingram, T.N.
Laforge, R.W.
141.
Ethical and legal foundations of relational marketing exchanges.
Journal of Marketing
1993 : OCT, vol.57:4, p.35-46
 1993 Gundlach, G.T.
Murphy, P.E.
142.
Expectations, performance evaluation, and consumers' perceptions of quality.
Journal of Marketing
1993 : OCT, vol.57:4, p.18-34
 1993 Teas, R.K.
143.
Standardization versus adaptation of international marketing strategy: an empirical investigation.
Journal of Marketing
1993 : OCT, vol.57:4, p. 1-17
 1993 Szymanski, D.M.
Bharadwaj, S.G.
Varadarajan, P.R.
144.
Legal developments in marketing
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 102-110
 1993
145.
Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis
Journal of Marketing
1993 : JAN, VOL. 57:1, P. 23-27
 1993 Deshpande, R.
Farley, J.
Webster, F. Jr
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