haku: @indexterm Brands / yhteensä: 1643
viitteet: 137-146 / 1643
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 otsikkovuositekijä
137.
Price competition in U.S. Brewing
Journal of Industrial Economics
2008 : MAR, VOL 56:1 p. 1-31
 2008 Rojas, C.
138.
Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
International Journal of Research in Marketing
2008 : DEC, VOL. 25:4, p. 247-260
 2008 Gonzalez, J. (et al.)
139.
Health and marketing: The emergence of a new field of research
International Journal of Research in Marketing
2008 : DEC, VOL. 25:4, p. 229-233
 2008 Stremersch, S.
140.
Measuring the impact of positive and negative word of mouth on brand purchase probability
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 215-224
 2008 East, R.
Hammond, K.
Lomax, W.
141.
Decomposing the sales promotion bump accounting for cross-category effects
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 201-214
 2008 Leeflang, P.S.H. (et al.)
142.
The birth of brand: 4000 years of branding
Business history
2008 : JUL, VOL. 50:4, p. 419-432
 2008 Moore, K.
Reid, S.
143.
Reputation and export performance: Danish butter exports and the British market, c.1880-c.1914
Business history
2008 : MAR, VOL. 50:2, p. 185-204
 2008 Higgins, D.M.
Mordhorst, M.
144.
Attendee-based brand equity
Tourism Management
2008 : APR, VOL. 29:2, p. 331-344
 2008 Lee, J-S.
Back, K-J.
145.
Brand management
European Journal of Marketing
2008 : VOL. 42:5/6, p. 533-536
 2008 Chernatony, L. de (et al.) (eds.)
146.
Communicating brands playfully. Effects of in-game advertising for familiar and unfamiliar brands
International Journal of Advertising
2008 : VOL. 27:5, p. 827-851
 2008 Mau, G.
Silberer, G.
Constien, C.
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