haku: @indexterm SEGMENTATION / yhteensä: 227
viitteet: 14-23 / 227
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14.
Exploring the use of the abbreviated technology readiness index for hotel customer segmentation
Cornell hospitality quarterly: hospitality leadership through learning
2009 : AUG, VOL. 50:3, p. 342-359
 2009 Victorino, L.
Karniouchina, E.
Verma, R.
15.
Identifying leisure travel market segments based on preference for novelty
Journal of Travel & Tourism Marketing
2009 : VOL 26:5-6, p. 568-584
 2009 Weaver, P. A. (et al.)
16.
The consumer's rent vs. buy decision in the rentailer
International Journal of Research in Marketing
2009 : JUN, VOL. 26:2, p. 125-135
 2009 Knox, G.
Eliashberg, J.
17.
Export segmentation effectiveness: index construction and link to export performance
Journal of Strategic Marketing
2009 : FEB, VOL. 17:1, p. 55-73
 2009 Foedemayr, E.
Diamantopoulos, A.
Sichtmann, C.
18.
Business psychographics revisited: From segmentation theory to successful marketing practice
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 315-340
 2009 Barry, J.
Weinstein, A.
19.
Are consumers what they consume? - Linking lifestyle segmentation to product attributes: An exploratory study of the Chinese mobile phone market
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 295-314
 2009 Zhu, H. (et al.)
20.
Travel distance: a tool for nature-based tourism market segmentation
Journal of Travel & Tourism Marketing
2008 : VOL 25:3-4, p. 355-366
 2008 Nyaupane, G. P.
Graefe, A. R.
21.
Internationalization and the evolution of corporate valuation
Journal of Financial Economics
2008 : JUN, VOL. 88:3, p. 607-632
 2008 Gozzi, J.C.
Levine, R.
Schmukler, S.L.
22.
Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical invetigation
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 979-995
 2008 Rigopoulou, I.D.
Tsitsou, R.H.
Kehagias, J.D.
23.
Exploring the construct of segmentation effectiveness: insights from international companies and experts
Journal of Strategic Marketing
2008 : MAY, VOL. 16:2, p. 129-156
 2008 Foedermayr, E.K.
Diamantopoulos, A.
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