haku: @indexterm SPONSORSHIP / yhteensä: 222
viitteet: 14-23 / 222
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14.
Buying a sponsor's brand: the role of affective commitment
Journal of Marketing Management
2007 : VOL 23:5-6, p. 483-496
 2007 Lings, I. N.
Owen, K. M.
15.
In a league of its own
Accountancy
2006 : MAR, VOL. 137:1351, p. 56-58
 2006 Blyth, A.
16.
Engaging the consumer through event marketing: linking attendees with the sponsor, community, and brand
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 420-433
 2006 Close, A.G. (et al.)
17.
Measuring the effectiveness of true sponsorship
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 398-409
 2006 Harvey, B.
Gray, S.
Despain, G.
18.
A new framework for evaluating sponsorship opportunities
International Journal of Advertising
2006 : VOL.25:4, p.471-488
 2006 Poon, D.T.Y.
Prendergast, G.
19.
How event sponsors are really identified: A (baseball) field analysis
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 183-198
 2006 Johar, G.V.
Pham, M.T.
Wakefield, K.L.
20.
Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudal responses
International Journal of Market Research
2006 : VOL.48:1, p.61-80
 2006 Christensen, S.R.
21.
Intangible balls
Business Strategy Review
2005 : SUMMER, VOL: 16:2, p. 38-44
 2005 Yang, D.
Sonmez, M.
22.
An IMC approach to event marketing: the effects of sponsorship and experience on customer attitudes
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 373-381
 2005 Sneath, J. Z.
Finney, R. Z.
Close, A. G.
23.
Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 339-348
 2005 Farrelly, F.
Quester, P.
Greyser, S. A.
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