haku: @indexterm product testing / yhteensä: 58
viitteet: 14-23 / 58
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14.
Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 530-535
 1992 Kopall, P.K.
Hoffman, D.L.
15.
Produktargument und Markengestalt - die zwei Gesichter der Ware
Markenartikel
1991 : OCT, VOL. 53:10, p. 428-435
 1991 Deichsel, A.
16.
Un the plus rond. L'experience du developpement et du test de sachets de the rond.
Revue Francaise du Marketing
1991 : OCT-DEC, 134, p.51-66
 1991 Philips, A.
Parfit, J.
Prutton, I.
17.
A circle of housewives as appraisers of innovations and product improvements in quick frozen foods
Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 152-159
 1991 Forges, C.
18.
Back to the lab.
Datamation
1990 : AUG 15, VOL. 36:16, p. 57-59
 1990 Sivula, C.
19.
How an appreciation of consumer behaviour can help in product testing
Journal of the Market Research Society
1990 : JUL, VOL. 32:3, p. 329-347
 1990 Chernatony, L.
Knox, S.
20.
How an appreciation of consumer behaviour can help in product testing
Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 329-347
 1990 Chernatony, L.
Knox, S.
21.
Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 175-187
 1989 Hong, S. T.
Wyer, R. S. Jr.
22.
How designers and buyers evaluate products.
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 81-89
 1989 Wolter, J. F.
23.
The measurement of intrinsic and extrinsic product quality : a magnitude estimation approach.
Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 213-224
 1989 Lavenka, N. M.
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