haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 140-149 / 249
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 otsikkovuositekijä
140.
Cooperative marketing associations: an investigation into the causes of effectiveness
Journal of Strategic Marketing
2002 : JUN, VOL. 10:2, p. 135-156
 2002 Palmer, A.
141.
Relationship marketing as a paradigm for festivals: A case study of the Francofolies of La Rochelle, France
International Journal of Arts Management
2002 : SPRING, VOL. 4:3, p. 56-70
 2002 Collin-Lachaud, I.
Duyck, J-Y.
142.
Developing a leadership-rich culture: the missing link to creating a market-focused organization
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 149-163
 2002 Locander, W.B. (et al.)
143.
The relationship rhombus: a quadratic relationship
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 127-134
 2002 Horne, S.
Worthington, S.
144.
A stakeholder perspective for analyzing marketing relationships
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 109-126
 2002 Polonsky, M.J.
Schuppisser, S.W.
Beldona, S.
145.
A foot in the door: relationship marketing efforts towards transaction-oriented customers
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 91-108
 2002 Andersen, P.H.
146.
Relationship marketing: theory and implementation
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 83-89
 2002 Zinkhan, G.M.
147.
The globalization of relationship marketing
Marketing Management
2002 : MAR-APR, VOL. 11:2, 10-11
 2002 Crosby, L.A.
Johnson, S.L.
148.
The incidence, perceived merit and antecedents of customer accounting: an exploratory note
Accounting, Organizations and Society
2002 : JAN-MAR, VOL. 27:1, p. 45-59
 2002 Guilding, C.
McManus, L.
149.
Marknadsrymd - en plattform för relationsmarknadsföring? (Marketspace - a relationship marketing platform? Summary)
Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
2002 : VOL. 55:1, p. 51-59, 70
 2002 Björk, P.
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