haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 141-150 / 556
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141.
Consumer direct mail - just how effective is it?
Marketing and Research Today
1995 : AUG, VOL. 23:3, p. 195-206
 1995 Bell, F.
Francis, N.
142.
Consumer direct mail - just how effective is it?
Marketing and Research Today
1995 : AUG, VOL. 23:3, p. 195-206
 1995 Bell, F.
Francis, N.
143.
Self-concept and advertising effectiveness: The influence of congruency, conspicuousness and response mode
Psychology & Marketing
1995 : JAN, VOL. 12:1, p. 53-77
 1995 Hong, J. W.
Zinkhan, G. M.
144.
Wo profitiert Marketing?: Eruptionen in der Medienlandschaft.
Absatzwirtschaft
1995 : JAN, p. 32-38
 1995 Bunk, B.
145.
The bridge from text to mind: Adapting reader-response theory to consumer research
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 461-480
 1994 Scott, L. M.
146.
Interpretative methodology from art and literary criticism: a humanistic approach to advertising imagery
European Journal of Marketing
1994 : VOL. 28:8/9, p. 114-132
 1994 Stern, B.
Schroeder, J.
147.
Advertising uses and gratifications
European Journal of Marketing
1994 : VOL. 28:8/9, p. 52-75
 1994 O'Donohoe, S.
148.
Advertising awards and advertising agency performance criteria
Journal of Advertising Research
1994 : JUL/AUG, VOL. 34:4, p. 43-53
 1994 Helgesen, T.
149.
Wie kommt die digitale Botschaft an?: Multimedia.
Absatzwirtschaft
1994 : NOV, p. 120-126
 1994 Rominski, D.
150.
Im Mix Wirkung konservieren: Mediaplanung.
Absatzwirtschaft
1994 : NOV, p. 62-65
 1994 Faehling, D.
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