haku: @indexterm Industrial marketing / yhteensä: 439
viitteet: 142-151 / 439
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142.
Impact of the ISO 9000 series standards on industrial marketing
Industrial Marketing Management
1996 : JUL, VOL. 25:4, p. 305-310
 1996 Ferguson, W.
143.
Encouraging "friendly" complaint behavior in industrial markets: preventing a loss of customers and reputation
Industrial Marketing Management
1996 : JUL, VOL. 25:4, p. 271-282
 1996 Hansen, S.
Swan, J.
Powers, T.
144.
Value creation by company-consumer interaction.
Journal of Marketing Management
1996 : JUL, VOL. 12:2, p. 359-374
 1996 Wikström, S.
145.
Industrielle Dienstleistungen. Bestandsaufnahme und Entwicklungsrichtungen
Zeitschrift für Betriebswirtschaft
1996 : VOL. 66:3, p. 253-282
 1996 Homburg, C.
Garbe, B.
146.
Marketing high-tech products: the emerging themes
European Journal of Marketing
1995 : VOL. 29:10, p. 45-58
 1995 Meldrum, M.
147.
Artificial neural networks: a new methodology for industrial market segmentation
Industrial Marketing Management
1995 : OCT, VOL. 24:5, p. 431-438
 1995 Fish, K.
Barnes, J.
Aiken, M.
148.
When the purchasing agent is a committee: implications for industrial marketing
Industrial Marketing Management
1995 : OCT, VOL. 24:5, p. 411-419
 1995 Jennings, R.
Plank, R.
149.
Evaluating alternative segmentation strategies in standard industrial markets
European Journal of Marketing
1995 : VOL. 29:2, p. 58-75
 1995 Rao, C. P.
Wang, Z.
150.
La negociation d'affaires : un episode de la relation
Direction et Gestion des Entreprises
1994 : -1995 NOV-FEB, 150-151, p. 62-74
 1994 Cova, B.
Mazet, F.
Salle, R.
151.
Industrial marketing: managing new requirements
Sloan Management Review
1994 : SPRING, VOL. 35:3, p. 45-60
 1994 Cespedes, F.
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