haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 144-153 / 249
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
144.
A stakeholder perspective for analyzing marketing relationships
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 109-126
 2002 Polonsky, M.J.
Schuppisser, S.W.
Beldona, S.
145.
A foot in the door: relationship marketing efforts towards transaction-oriented customers
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 91-108
 2002 Andersen, P.H.
146.
Relationship marketing: theory and implementation
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 83-89
 2002 Zinkhan, G.M.
147.
The globalization of relationship marketing
Marketing Management
2002 : MAR-APR, VOL. 11:2, 10-11
 2002 Crosby, L.A.
Johnson, S.L.
148.
The incidence, perceived merit and antecedents of customer accounting: an exploratory note
Accounting, Organizations and Society
2002 : JAN-MAR, VOL. 27:1, p. 45-59
 2002 Guilding, C.
McManus, L.
149.
Marknadsrymd - en plattform för relationsmarknadsföring? (Marketspace - a relationship marketing platform? Summary)
Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
2002 : VOL. 55:1, p. 51-59, 70
 2002 Björk, P.
150.
Relationship strategies for market entry: The experience of New Zealand companies in Eastern Europe
Journal of East-West Business
2001 : VOL. 7:4, p. 55-77
 2001 Beverland, M.
151.
The Rise of the Active Customer
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 22-27
 2001 Slywotzky, A.
Morrison, D.
152.
Cross-Functional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management
European Management Journal
2001 : OCT, VOL. 19:5, p. 534-542
 2001 Ryals, L.
Knox, S.
153.
Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 785-817
 2001 Payne, A.
Frow, P.
« edellinen sivu | seuraava sivu »
SCIMA