haku: @indexterm advertising / yhteensä: 1883
viitteet: 144-153 / 1883
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 otsikkovuositekijä
144.
Advertising creativity matters
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.392-403
 2008 Dahlén, M.
Rosengren, S.
Törn, F.
145.
When should "consumers-as-producers" have to comply with consumer protection laws?
Journal of Consumer Policy
2008 : DEC, VOL 31:4 p. 473-487
 2008 Swire, P. P.
146.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
147.
Does flow influence the brand image in event marketing?
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 138-147
 2008 Drengner, J.
Gaus, H.
Jahn, S.
148.
Antecedents of consumer attitudes toward cause-related marketing
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 123-137
 2008 Youn, S.
Kim, H.
149.
Impact of positioning strategies on corporate performance
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 106-122
 2008 Blankson, C. (et al.)
150.
How marketing contributes to the bottom line
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 94-105
 2008 Stewart, D.W.
151.
Racial stereotypes in children's television commercials
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 80-93
 2008 Maher, J.K. (et al.)
152.
The sexual objectification of women in advertising: a contemporary cultural perspective
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 71-79
 2008 Zimmerman, A.
Dahlberg, J.
153.
Regulation of nutrition and health claims in advertising
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 57-70
 2008 Brennan, R. (et al.)
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