haku: @journal_id 1668 / yhteensä: 273
viitteet: 144-153 / 273
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 otsikkovuositekijä
144.
Explicit, non-integrated product placement in British television programmes
International Journal of Advertising
2005 : VOL. 24:1, p. 95-111
 2005 Tiwsakul, R.
Hackley, C.
Szmigin, I.
145.
Client and agency mental models in evaluating advertising
International Journal of Advertising
2005 : VOL. 24:1, p. 35-50
 2005 Devinney, T.
Dowling, G.
Collins, M.
146.
Towards a new definition of Integrated Marketing Communications (IMC)
International Journal of Advertising
2005 : VOL. 24:1, p. 7-34
 2005 Kliatchko, J.
147.
Content analysis in cross-cultural advertising research: insightful or superficial?
International Journal of Advertising
2004 : VOL. 23:4, p. 507-521
 2004 Lerman, D.
Callow, M.
148.
Implementing the "connect the dots" approach to marketing communication
International Journal of Advertising
2004 : VOL. 23:4, p. 455-477
 2004 Schultz, D. E.
Cole, B.
Bailey, S.
149.
Advertising and the seven sins of memory
International Journal of Advertising
2004 : VOL. 23:4, p. 413-427
 2004 Percy, L.
150.
Attitudes towards DTC advertisind in Australia : an exploratory study
International Journal of Advertising
2004 : VOL. 23:3, p. 389-405
 2004 Miller, K. E.
Waller, D. S.
151.
Cognitive and attitudinal effects of technical advertising copy : the roles of gender, self-assessed and objective consumer knowledge
International Journal of Advertising
2004 : VOL. 23:3, p. 309-335
 2004 Meeds, R.
152.
Understanding creative service : a qualitative study of the advertising problem delineation, communication and response (APDCR) process
International Journal of Advertising
2004 : VOL. 23:3, p. 285-307
 2004 Hill, R.
Johnson, L. W.
153.
UK physicians´ attitudes towards direct-to-consumer advertising of prescription drugs : an extension and review
International Journal of Advertising
2004 : VOL. 23:2, p. 229- 251
 2004 Reast, J. D.
Palihawadana, D.
Spickett-Jones, G.
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