haku: @indexterm Brands / yhteensä: 1643
viitteet: 145-154 / 1643
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 otsikkovuositekijä
145.
Brand management
European Journal of Marketing
2008 : VOL. 42:5/6, p. 533-536
 2008 Chernatony, L. de (et al.) (eds.)
146.
Communicating brands playfully. Effects of in-game advertising for familiar and unfamiliar brands
International Journal of Advertising
2008 : VOL. 27:5, p. 827-851
 2008 Mau, G.
Silberer, G.
Constien, C.
147.
Brand placement in novels: A test of the generation effect
International Journal of Advertising
2008 : VOL. 27:4, p. 495-509
 2008 Brennan, I.
148.
An ethical evaluation of product placement: A deceptive practice?
Business Ethics
2008 : APR, VOL. 17:2, p. 109-120
 2008 Hackley, C.
Tiwsakul, R.A.
Preuss, L.
149.
The emergence and development of place marketing's confused identity
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 915-928
 2008 Skinner, H.
150.
The recognition and measurement of brand assets: an exploration of the accounting/marketing interface
Journal of Marketing Management
2008 : VOL. 24:7-8, p. 711-731
 2008 El-Tawy, N.
Tollington, T.
151.
Status and conspicuousness - Are they related? Strategic marketing implications for luxury brands
Journal of Strategic Marketing
2008 : JUL, VOL. 16:3, p. 189-203
 2008 Truong, Y. (et al.)
152.
Managing brand extension via licensing: An investigation into the high-end fashion industry
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 129-137
 2008 Colucci, M.
Montaguti, E.
Lago, U.
153.
The low stability of brand-attribute associations is partly due to market research methodology
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 104-108
 2008 Dolnicar, S.
Rossiter, J.R.
154.
The meanings of branded products: A cross-national scale development and meaning assessment
International Journal of Research in Marketing
2008 : JUN, VOL. 25:2, p. 82-93
 2008 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
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