haku: @indexterm advertising / yhteensä: 1883
viitteet: 146-155 / 1883
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 otsikkovuositekijä
146.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
147.
Does flow influence the brand image in event marketing?
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 138-147
 2008 Drengner, J.
Gaus, H.
Jahn, S.
148.
Antecedents of consumer attitudes toward cause-related marketing
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 123-137
 2008 Youn, S.
Kim, H.
149.
Impact of positioning strategies on corporate performance
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 106-122
 2008 Blankson, C. (et al.)
150.
How marketing contributes to the bottom line
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 94-105
 2008 Stewart, D.W.
151.
Racial stereotypes in children's television commercials
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 80-93
 2008 Maher, J.K. (et al.)
152.
The sexual objectification of women in advertising: a contemporary cultural perspective
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 71-79
 2008 Zimmerman, A.
Dahlberg, J.
153.
Regulation of nutrition and health claims in advertising
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 57-70
 2008 Brennan, R. (et al.)
154.
Direct-to-consumer advertising and its effect on prescription requests
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 42-56
 2008 Hausman, A.
155.
Exploring the audience's role: A decoding model for the 21st century
Journal of Advertising Research
2008 : JUN, VOL. 48:2, p. 276-286
 2008 Kenyon, A.J.
Wood, E.H.
Parsons, A.
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