haku: @indexterm Relationship marketing / yhteensä: 249
viitteet: 148-157 / 249
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 otsikkovuositekijä
148.
The incidence, perceived merit and antecedents of customer accounting: an exploratory note
Accounting, Organizations and Society
2002 : JAN-MAR, VOL. 27:1, p. 45-59
 2002 Guilding, C.
McManus, L.
149.
Marknadsrymd - en plattform för relationsmarknadsföring? (Marketspace - a relationship marketing platform? Summary)
Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
2002 : VOL. 55:1, p. 51-59, 70
 2002 Björk, P.
150.
Relationship strategies for market entry: The experience of New Zealand companies in Eastern Europe
Journal of East-West Business
2001 : VOL. 7:4, p. 55-77
 2001 Beverland, M.
151.
The Rise of the Active Customer
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 22-27
 2001 Slywotzky, A.
Morrison, D.
152.
Cross-Functional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management
European Management Journal
2001 : OCT, VOL. 19:5, p. 534-542
 2001 Ryals, L.
Knox, S.
153.
Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 785-817
 2001 Payne, A.
Frow, P.
154.
Social exchange theory and research on business-to-business relational exchange
Journal of Business-to-Business Marketing
2001 : VOL. 8:3, p. 1-36
 2001 Lambe, C.J.
Wittmann, C.M.
Spekman, R.E.
155.
Consumer Affairs Responses to Unsolicited Customer Compliments
Journal of Marketing Management
2001 : APR, VOL. 17:3-4, p. 321-340
 2001 Erickson, G. S.
Eckrich, D. W.
156.
Relationship Marketing and Customer Loyalty in a Retail Setting: A Dyadic Exploration
Journal of Marketing Management
2001 : APR, VOL. 17:3-4, p. 287-320
 2001 Too, L. H. Y.
Souchon, A. L.
Thirkell, P. C.
157.
Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing
British Journal of Management
2001 : VOL. 12, p. 159-182
 2001 Payne, A.
Holt, S.
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