haku: @author Aaker, D. A. / yhteensä: 27
viitteet: 15-24 / 27
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15.
Is market share all that it's cracked up to be?
Journal of Marketing
1985 : FALL, VOL. 49:4, p. 11-22
 1985 Jacobson, R.
Aaker, D. A.
16.
Causes of irritation in advertising.
Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 47-57
 1985 Aaker, D. A.
Bruzzone, D. E.
17.
The need for strategic flexibility.
Journal of Business Strategy
1984 : FALL, VOL. 5:2, p. 74-82
 1984 Aaker, D. A.
Mascarenhas, B.
18.
How to select a business strategy.
California Management Review
1984 : SPRING, VOL. 26:3, p. 167-175
 1984 Aaker, D. A.
19.
Unit pricing ten years later: a replication.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 118-122
 1983 Aaker, D. A.
Ford, G. T.
20.
Organizing a strategic information planning system.
California Management Review
1983 : JAN, VOL. 25:2, p. 76-83
 1983 Aaker, D. A.
21.
Positioning your product.
Business Horizons
1982 : MAY-JUN, VOL. 25:3, p. 56-62
 1982 Aaker, D. A.
Shansby, J. G.
22.
Are you overadvertising?
Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 57-70
 1982 Aaker, D. A.
Carman, J. M.
23.
Developing effective corporate consumer information programs.
Business Horizons
1982 : JAN-FEB, VOL. 25:1, p. 32-39
 1982 Aaker, D. A.
24.
An analysis of 524 commercials reveals characteristics of TV commercials perceived as informative.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 61-70
 1982 Aaker, D. A.
Norris, D.
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