haku: @indexterm SPONSORSHIP / yhteensä: 222
viitteet: 15-24 / 222
« edellinen sivu | seuraava sivu »
otsikko | vuosi | tekijä | ||
15. |
Accountancy
2006 : MAR, VOL. 137:1351, p. 56-58 |
2006 | Blyth, A. |
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16. |
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 420-433 |
2006 | Close, A.G. (et al.) |
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17. |
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 398-409 |
2006 | Harvey, B. Gray, S. Despain, G. |
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18. |
International Journal of Advertising
2006 : VOL.25:4, p.471-488 |
2006 | Poon, D.T.Y. Prendergast, G. |
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19. |
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 183-198 |
2006 | Johar, G.V. Pham, M.T. Wakefield, K.L. |
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20. |
Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudal responses
International Journal of Market Research
2006 : VOL.48:1, p.61-80 |
2006 | Christensen, S.R. |
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21. |
Business Strategy Review
2005 : SUMMER, VOL: 16:2, p. 38-44 |
2005 | Yang, D. Sonmez, M. |
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22. |
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 373-381 |
2005 | Sneath, J. Z. Finney, R. Z. Close, A. G. |
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23. |
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 339-348 |
2005 | Farrelly, F. Quester, P. Greyser, S. A. |
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24. |
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 328-338 |
2005 | Chadwick, S. Thwaites, D. |
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