haku: @indexterm Sales promotion / yhteensä: 268
viitteet: 15-24 / 268
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 otsikkovuositekijä
15.
The complementary effect of trade shows on personal selling
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 61-76
 2004 Smith, T.M.
Gopalakrishna, S.
Smith, P.M.
16.
Coupons in context: discounting prices or decreasing profits?
Journal of Retailing
2004 : VOL. 80:1, p. 1-12
 2004 Raghubir, P.
17.
Ethical considerations in the use of direct-to-consumer advertising and pharmaceutical promotions: the impact on pharmaceutical sales and physicians
Journal of Business Ethics
2003 : DEC II, VOL. 48:3, p. 279-290
 2003 Parker, R.S.
Pettijohn, C.E.
18.
A model and solution method for multi-period sales promotion design
European Journal of Operational Research
2003 : NOV, VOL. 150:3, p. 672-687
 2003 Nair, S.K.
Tarasewich, P.
19.
An empirically derived taxonomy of retailer pricing and promotion strategies
Journal of Retailing
2003 : VOL. 79:4, p. 213-224
 2003 Bolton, R.N.
Shankar, V.
20.
Exploring the effect of retail sector and firm characteristics on retail price promotion strategy
Journal of Retailing
2003 : VOL. 79:1, p. 37-52
 2003 Voss, G.B.
Seiders, K.
21.
Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level
Journal of Retailing
2003 : VOL. 79:1, p. 17-25
 2003 Hardesty, D.M.
Bearden, W.O.
22.
The impact of store flyers on store traffic and store sales: a geo-marketing approach
Journal of Retailing
2003 : VOL. 79:1, p. 1-16
 2003 Gijsbrechts, E.
Campo, K.
Goossens, T.
23.
A model of consumer response to two retail sales promotion techniques
Journal of Business Research
2003 : JUL, VOL. 56:7, p. 513-522
 2003 Laroche, M. (et al.)
24.
Retail promotions with negative brand image effects: is cooperation possible?
European Journal of Operational Research
2003 : OCT, VOL. 150:2, p. 395-405
 2003 Jörgensen, S.
Taboubi, S.
Zaccour, G.
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