haku: @journal_id 1668 / yhteensä: 273
viitteet: 150-159 / 273
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 otsikkovuositekijä
150.
Attitudes towards DTC advertisind in Australia : an exploratory study
International Journal of Advertising
2004 : VOL. 23:3, p. 389-405
 2004 Miller, K. E.
Waller, D. S.
151.
Cognitive and attitudinal effects of technical advertising copy : the roles of gender, self-assessed and objective consumer knowledge
International Journal of Advertising
2004 : VOL. 23:3, p. 309-335
 2004 Meeds, R.
152.
Understanding creative service : a qualitative study of the advertising problem delineation, communication and response (APDCR) process
International Journal of Advertising
2004 : VOL. 23:3, p. 285-307
 2004 Hill, R.
Johnson, L. W.
153.
UK physicians´ attitudes towards direct-to-consumer advertising of prescription drugs : an extension and review
International Journal of Advertising
2004 : VOL. 23:2, p. 229- 251
 2004 Reast, J. D.
Palihawadana, D.
Spickett-Jones, G.
154.
Can advertisements for brand extension revitalise flagship products? An experiment
International Journal of Advertising
2004 : VOL. 23:2, p. 173-196
 2004 Supphellen, M.
Eismann, O.
Hem, L. E.
155.
Advertising and alcohol consumption in the UK
International Journal of Advertising
2004 : VOL. 23:2, p. 149-171
 2004 Dorsett, J.
Dickerson, S.
156.
Pharmaceutical advertising in the USA: information or influence?
International Journal of Advertising
2004 : VOL. 23:1, p. 119-142
 2004 Main, K.J.
Argo, J.J.
Huhmann, B.A.
157.
A model assessing the effectiveness of direct-to-consumer advertising: integration of concepts and measures from marketing and healthcare
International Journal of Advertising
2004 : VOL. 23:1, p. 91-118
 2004 Menon, A.M. (et al.)
158.
Prescription medication advertising: professional discomfort and potential patient benefits - can the two be balanced?
International Journal of Advertising
2004 : VOL. 23:1, p. 69-90
 2004 Eagle, L.
Chamberlain, K.
159.
"Ask your doctor!" Measuring the effect of direct-to-consumer communications in the world's largest healthcare market
International Journal of Advertising
2004 : VOL. 23:1, p. 53-68
 2004 White H.J. (et al.),
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